Language and Societies

ANT/LIN 5320 at Wayne State University

From Grits to Corn Chips: An Invention of Tradition

From Grits to Corn Chips: An Invention of Tradition

Amy C. Krull

This work explores the symbolic and linguistic significance of the term stone ground when used in the labeling of industrially and locally processed foods. Through comparative analyses of food labels, and engaging in the metadiscourse surrounding the words stone ground, the term is found ambiguous in both meaning and use. Favored by marketers for its flexibility, the words stone ground when found on food labels are doing more than describing a quality possessed by the product, they are indexing tradition.

Advertisements

April 16, 2011 - Posted by | abstract

1 Comment »

  1. As a skeptical consumer, I hope that this paper will address some of the commonsense issues invlved, to wit: are there any standards (industry or government) regulating the use of the term; is there documented abuse of the term (i.e., products that have never been near a stone)?

    Comment by Dan Harrison | April 21, 2011 | Reply


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: